Royal Challengers Bangalore (RCB) has emerged as the most popular IPL team on social media, setting new milestones with an astounding 2 billion engagements across platforms such as Instagram, Twitter, YouTube, and Facebook. Despite not yet winning an IPL title, RCB continues to captivate fans worldwide, outpacing even some of the most iconic sports teams globally.
RCB’s Unmatched Social Media Growth
RCB has retained its title as the most popular IPL team on social media for the fifth consecutive year. According to analytics platforms Social Insider and SEM Rush, RCB achieved a 25% higher engagement rate than second-placed Chennai Super Kings (CSK). The team also recorded a massive increase of 5 million followers across all platforms, making it the fastest-growing IPL franchise on social media.
Global Recognition Beyond IPL
RCB’s digital dominance extends beyond the cricketing world. Ranked among the top five most popular sports teams on Instagram in terms of engagement, RCB trails only global giants like Real Madrid and FC Barcelona. The team has even surpassed legendary football clubs such as Manchester United and Liverpool in social media engagement, cementing its place in the global sports landscape.
RCB’s WhatsApp Milestone
In addition to its success on traditional social platforms, RCB has also become the most-followed IPL team on WhatsApp, boasting an impressive 7.5 million followers on its broadcast channel. This unprecedented achievement highlights the team’s innovative approach to fan engagement.
Fans: The Core of RCB’s Success
RCB attributes its success to its passionate fanbase, known as the “12th Man Army.” Rajesh Menon, Vice President and Head of RCB, acknowledged the fans’ crucial role:
“It’s all thanks to our 12th Man Army. Their energy and belief are evident in every game, whether in the stadium or through their unwavering digital support. They inspire us to stay true to our values and continue giving our best.”
Setting a Benchmark in Digital Sports Engagement
RCB’s achievements in social media engagement reflect the team’s innovative and fan-centric approach. The franchise’s ability to connect deeply with fans has set a new benchmark in the IPL and the global sports community.
As another IPL season approaches, RCB’s digital success is a testament to its loyal fanbase and forward-thinking strategies, ensuring it remains a leader in the digital sports era.
